BLOG: First things first...

First things first...

Hello.

This is my first foray into blogging. I'll focus on production, recording, mixing and other various music-related topics. 

Currently it's 2:05 AM, on a late Saturday/early Sunday.

I intend to be as honest as possible with you on the blog. Will I use the blog to vent? Probably not.
I plan on writing personal things here. I want to share my experiences in the industry with you, ups and downs, highs and lows.

Changing things around...

After having a few conversations with people that have far more experience than me, such as Skunk Anansie's Ace (check him out here), I decided to rebrand and revamp my whole online media presence. This means new website URL, new Instagram and Facebook names; I've also reworked my Twitter profile. 

To be honest, the reason why I've done this is because running things as a separate business didn't work. People wouldn't understand why I'd market myself under a business, my name wasn't connected to the business and so on. 

I decided to build a 'business presence' in order to impress potential clients. That backfired. I barely got any views on the website, no work came via the website...it was a complete waste of digital space and money. 

Lessons learned

The lesson I learned is this: marketing myself instead of hiding behind a business identity is the way to go.

I'll end this first blog post here.

If you'd like to be kept up to date with my blog, news and tutorial posts, subscribe to the newsletter at the bottom of the page. 

Have a good one.
- Tiki

Did you ever invest time and money in something you had high hopes for, only to see that it was all for naught?
Let's start an open discussion in the comment section below.